Communication: Know Your Audience


A husband and wife are shopping in their local Wal-Mart. The husband picks up a case of beer and puts it in their cart.

“What do you think you’re doing?” asks the wife.

“They’re on sale, only $10 for 24 cans,” he replies.

“Put them back, we can’t afford them,” demands the wife, and so they carry on shopping.

A few aisles further on along the woman picks up a $20 jar of face cream and puts it in the basket.

“What do you think you’re doing?” asks the husband.

“Its my face cream. It makes me look beautiful,” replies the wife.

Her husband retorts: “So does 24 cans of beer and it’s half the price.”

He never knew what hit him.

LESSON: Knowing your audience is vital in any communication. Otherwise, you may be wondering what happened after you delivered your message.

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